Integrity
Honest pricing and clear contracts, always.
Our story
From one container to 60 countries
We began in 2009 with a simple promise: deliver exactly what was agreed, on time and with the paperwork in order. That promise built a reputation, and the reputation built a global network.
Today more than 80 people work across Dubai, Mumbai and Rotterdam, supported by our own warehouses and a trusted network of freight partners.
Work with usTimeline
Our journey
Key milestones.
2009
Founded in Dubai
Started with two staff and one container of food products.
2013
Mumbai sourcing hub
Opened an Indian office for food and textile sourcing.
2018
Europe desk
Added Rotterdam to serve European and African buyers.
2025
1,200 buyers
Now supplying buyers in more than 60 countries.
Values
What we stand for
Four principles behind every deal.
Quality
Every shipment is checked before it leaves.
Reach
Sourcing and delivery across 60+ countries.
Partnership
Long-term relationships over one-off deals.
Team
Leadership team
The people behind your shipments.
Karim Haddad
Managing director
Sofia Alvarez
Head of sourcing
Daniel Cho
Trade finance