22years of trade
Who we are
Built on trust, driven by reliability
General Trading began in 2004 as a small import business in Dubai. Today we operate across six continents.
We combine a broad product range with specialized import/export expertise. Our team handles sourcing, compliance, logistics and delivery, so buyers and suppliers can focus on growing their business.
Work with us22Years in trade
1,800+Active buyers
400+Verified suppliers
98%On-time delivery
Mission and values
How we do business
Integrity
Honest pricing, transparent terms and no hidden costs on any shipment.
Quality
Every consignment is inspected against agreed specifications before it ships.
Partnership
We build long-term relationships with suppliers and buyers on both sides of every deal.
Our journey
How we have grown
Each milestone widened the network and the range we can offer.
ISO 9001:2015HACCPAEO Authorised
2004
Founded in Dubai as an importer of food products.
2010
Added building materials and machinery lines.
2017
Opened sourcing offices in India and China.
2026
Serving 1,800+ buyers in 60+ countries.
Leadership
Meet the team
Elena Petrova
Head of Sourcing
Omar Al-Farsi
Director, Logistics