CARELINE COSMETICS - CASE STUDY
From Blackout to Knockout
This is the story of how a strategic partnership transformed a globally recognized brand from being invisible online into a high-performance digital asset. It showcases how a deep understanding of business goals, combined with expert website development in Dubai, can turn a simple website into a powerful engine for growth.
Careline is not just a client or a case study that showcases website development — their reputation as a premium global brand means they maintain exceptionally high standards for all their IT and digital operations to meet their brand’s exacting standards. This is why they prefer to keep all their facilities in-house. It’s a privilege for Onlinetist to collaborate with Careline. For years, Onlinetist has worked just like one of Careline’s internal team members, deeply involved in their website development — matching the precision and professionalism of their in-house operations.
The Problem They Faced
CareLine, a major player in over 50 countries, had a website failing on all fronts: slow, under constant attack, and invisible on Google. A misconfigured robots.txt and .htaccess file blocked crawling and caused indexing errors. Unreliable third-party services led to critical PHP errors and timeouts, while ongoing malware attacks made the site disappear from search, severely damaging their global brand reputation.
The Strategic Action Plan
When Executive Director Mr. Danny Obaidy identified these threats, a four-step action plan was launched. This involved a complete malware eradication and cleanup, correcting the robots.txt and .htaccess to ensure proper indexing, implementing custom security hardening to remove vulnerabilities, and finally, a full content overhaul with fresh, SEO-optimized copy to reflect their premium brand story and reclaim their digital authority.
CareLine Cosmetics
A strategic cosmetics manufacturer specializing in innovative, custom-formulated products that meet global standards, helping brands expand from concept to international markets.
Services Provided
- Custom Website Development
- Technical & On-Page SEO
- Performance Optimization
- Advanced Security Hardening
Technologies Used
- WordPress
- PHP & JavaScript
- HTML & CSS
- Custom Coded Security
Data-Driven Results
The strategic overhaul delivered immediate and measurable improvements across all key performance indicators, restoring the brand's digital integrity.
Development & Security
The page load speed was dramatically improved. Custom security hardening and malware removal completely eliminated all ongoing digital threats.
SEO & Performance
A perfect technical and on-page SEO score was achieved, which directly enhanced the site's user experience and Google performance.
Indexing & Growth
The website is now fully indexed on Google, and ranking has started growing for major skincare and cosmetics manufacturing keywords.
"Working with Onlinetist was a good experience. Now, we have a high-performance asset that exactly matches our requirements."
