SKINLAB Australia eCommerce
An Australian skincare brand that needed ecommerce built around skin type logic, a guided quiz, Afterpay throughout the purchase journey, and international shipping — not generic SKU management. We built it all natively.
Case Study · Australia
Custom WooCommerce Skincare Store — SKINLAB Australia
SKINLAB's range was built around skin type and concern logic, but a standard WooCommerce product grid gave customers no guidance on what to buy. As a custom web development company in Dubai, we built a custom WooCommerce ecommerce store with an extended product taxonomy that filters products by skin type and skin concern. We also added a five-question guided skin quiz that gives instant recommendations and became the brand's main acquisition tool.
A routine bundle builder lets customers assemble discounted morning or evening routines, while Afterpay integration and international shipping configuration cover the Australian and global market. The team can now add product lines, update the quiz, and manage shipping zones without a developer. Our custom ecommerce development services in Dubai can give your store the same product logic.
01
The Problem
SKINLAB's product range required ecommerce logic that standard WooCommerce themes couldn't handle: skin type compatibility filtering, concern-based product recommendations, bundled routine sets with conditional components, and Afterpay integration presented throughout the purchase journey rather than just at checkout. International shipping configuration added further complexity. The brand needed a store that understood skincare, not just catalogue management.
02
The Solution
We built a custom WooCommerce implementation with extended product taxonomy covering skin types, concerns, and ingredient flags. The store includes a guided skin quiz with personalised product recommendations, a routine bundle builder with component customisation, Afterpay integration displayed at every price point, and a shipping configuration matrix supporting Australian domestic and international zones with live rate calculation.
SKINLAB Australia
AustraliaAn Australian skincare brand requiring a full eCommerce platform for online product sales with a premium, conversion-focused shopping experience.
The Results
The custom store gave SKINLAB product presentation depth that no standard WooCommerce theme could match. The skin quiz became their primary acquisition entry point, converting first-time visitors via guided recommendation rather than catalogue browsing.
5
Quiz Questions
Personalised product recommendations delivered in under 2 minutes based on skin profile and concerns.
4
Shipping Zones
Australia, New Zealand, UK, and Asia Pacific configured with live rate calculation and customs notes.
100%
Inventory Synced
Bundle and quiz recommendations draw from live stock in real time — no overselling unavailable items.
Useful Tools
These are some of the essential, industry-standard tools used to test this website for speed, structured data (rich results), and security, ensuring a high-quality final product.
Google PageSpeed Insights
Used to verify Core Web Vitals pass on product listing and individual product pages, which carry heavy image payloads.
Google Rich Results Test
Validates Product structured data — pricing, availability, and reviews — for rich result eligibility in Google Shopping.
GTmetrix
Waterfall analysis confirming product image lazy loading and Afterpay script deferral are not blocking render.